Course description
In the digital age, the realm of marketing has expanded beyond traditional boundaries, creating a dynamic and interactive environment where businesses and consumers connect in real-time. This course offers a deep dive into the world of Internet Marketing, providing students with the knowledge and skills necessary to navigate and succeed in this ever-evolving landscape
Key concept covered in this course include but not limited to:
- To understand the fundamentals of Internet Marketing including its history, current trends, and future potential.
- To learn about various online marketing channels such as SEO, PPC, email marketing, social media, and content marketing.
- To develop the ability to create, implement, and measure the effectiveness of a comprehensive Internet Marketing strategy.
- To gain insights into consumer behavior and market segmentation in the digital space.
- To explore the use of analytics tools to track and optimize marketing campaigns